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Career Highlights

  • Orchestrated a major repositioning of the Circle K brand resulting in a 56% increase in Top-of-Mind (First-Mentioned) Ad Awareness, the highest increase in 4 years, and heightened Brand Awareness to the highest level in 2 years.
     
  • Led $16 million multichannel marketing campaign with storytelling that integrated dozens of decor brands and generated a $40 million sales lift and a 38% ROI.
     
  • Architected 2 retail brand extensions from inception to national launch, yielding $1 million in incremental revenue per month.
     
  • Spearheaded comprehensive "Category Attack" strategy based on rigorous industry and competitive analysis as well as primary consumer research, resulting in a 10% increase in market share.
     
  • Formulated holistic ecommerce marketing strategies for diverse portfolio of clients leading to exponential revenue and ROAS improvements.
     

Let's Connect ...

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Jeff Pomponio
Cell: 404-558-0027
Email: jp1167@gmail.com
LinkedIn: 
http://www.linkedin.com/in/jeffpomponio

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